There are important and huge differences between a landing page and a regular website home page. When you think about what’s going on with those pages you can quickly see just what those differences are. It’s true that both situations will have purposes of their own and the landing page is a lot more immediate. You have your most desired response that you are hoping the visitor fulfills. If you’re in this sort of situation you will see that there are specific dynamics at work which will have a direct effect on the way you approach your work. You’ll have a different mindset when you are putting together your page and using basic design tools differently. Check out at the Guitar Tricks website as a super illustration of a professional looking landing page that really brings a lot of customers.
Try to figure out what your reader is thinking; there’s lots going on right there. Your site’s visitor will have read the whole page and attempted to take it all in. They will be full of hopes as well as doubts about whether or not they are doing the right things and so much more. If your landing page is linked to an offer of any kind, such as an affiliate offer, then what you must do is restate and emphasize the value of the offer. So the person who clicks on the link that you put on your landing page and from there you can send them to a page that has a list at the very top of it. This list should reinforce the value that they’ll get from your offer. You can add quite a lot of clarity and positive feelings to your offer with even the most simple list of bullet points–if that list is worded correctly.
The landing page has quite a lot going on in quite a small space when you compare it to the rest of your website. And yet it has the amazing responsibility of generating leads for your business. So keep in mind that everything must be very tightly focused on your core message. You don’t need a lot of extensive navigation because what you want is the reader to actually complete your call to action. Depending on your niche, you will choose the appropriate amount of copy. But even with non-internet marketing related niches, you do want to keep the copy very tight.
Since you know that stay or leave decisions can occur in a split second for new visitors, you want to get a feel for your site before making it live. Practice going to your website as many times as you need to and then see what your initial impression of it might be. Do this at least twelve times and try to get some emotional distance from the landing page that you have created. It’s helpful to ask the people you already know for help with these kinds of tests. Ask them for their initial reactions–regardless of whether they’re positive or negative–and for any feedback they’d like to share with you. A comprehensive study of landing page design will do you a world of good. Actually, we have not really seen a high quality product on the subject in a very long time. Yet you can find some solid free information online about how to excel in this area. Hopefully, this article will have sparked your interest in looking for ways that you can improve your landing pages.