Some time ago, I was reading a book called The One Minute Millionaire. There’s a story there about Paul Hartunian and he sold the Brooklyn Bridge. What happened, they were doing some renovations on the MCG. I got pieces of the MCG, bits of carpet and wood and things like that. I cut it up into little pieces and then sent out a press release: Melbourne Man Sells the MCG for $24.95. I sold little pieces and got picked up by the media. That was my being an entrepreneur. I felt like that was an aha moment.
I continued my search going through looking at different gurus. Then I got interested in the whole internet marketing game. It started off with direct mail but then shifted over into small business internet marketing. I really saw that was the way forward. The internet is where it’s at when it comes to business. We’ve done a lot of offline business. We used to have a clothing store called Planet 13, it sold punk metal, gothic and rock and roll clothing, the triple stud belts and Rolling Stone t-shirts and that type of thing.
We were on Flinders Street, we had a store there. We had a store in some shopping centers and that business car, when you compare it with online, it’s just worlds apart. We had $11,000 rent solely to start each month for our town store. Then you have got wages, then all the other expenses that come on top of that. When you compare that to internet business opportunities, it’s simply like chalk and cheese. The benefits of doing online business are so great. It plugs into existing business also. So if you have already got that existing business, adding that on could most likely be one of the most successful things that you do.
For what we probably did for Planet 13 now, we’ve shifted and it’s totally, 100 p.c online . It was and still is, the most powerful performing element of our business. We get the finest return on our investment by what it is that we market on the web.
So after going thru different workshops and that kind of thing, it’s extremely simple once you first start learning this material, it can get a bit addictive, just learning that info. You are feeling like you’re progressing forward because you are learning. You can see our Gotowebinar review for some cool concepts related to this. Going back, once the rubber hits the road is where you start to take this material and then start to apply it in your own business. There has to be a point where you just say, enough is sufficient.
I had attended all of these different workshops that would help on being an entrepreneur. I started to get a tiny bit exasperated. Any internet entrepreneur gets this. It is almost like you’re digging a whole lot of holes, little holes. If you imagine a gigantic field and you are digging all of these small holes attempting to find gold but you never go really deep in any hole. So you have just got tons of these little different opportunities which you’ve tried but you have never truly taken one thing and just worked actually hard at that one thing and made that successful.